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Revision as of 10:00, 8 September 2007
Business Editor, focused on GLBT marketing
Ian Johnson is the founder and CEO of Out Now - a global specialist gay marketing agency.
He was born in Glen Innes, Australia and lives in Europe.
Ian studied marketing and law in Sydney. In 1992 he established a gay and lesbian specialist marketing agency called Significant Others in Australia. In 2001, he established a similar international gay marketing company, Out Now, with the first office opening in Amsterdam in 2002.
Out Now has expanded, and Ian now works for clients, in the area of gay marketing, in various markets around the world. He is frequently cited in news articles and gives many conference and corporate presentations on issues related to marketing to the lesbian and gay communities.
Academic
Marketing
- Bachelor of Commerce degree, Marketing major, B.Com (Mark) - UNSW, 1986
Law
- Bachelor of Laws degree, LL.B - UNSW, 1988
- Diploma of Practical Legal Training, Dip.PLT - UTS, 1992
- Admitted as Solicitor, Supreme Court of New South Wales, 1992
Career
1989 - 1991:
- Interest rate options dealer; Citicorp, Treasury department - Citibank
1992 - 1993:
- Paralegal; Allen, Allen and Hemsley, Corporate lawyers
1993 - 1994:
- Solicitor; Hunt & Hunt, Lawyers
1992 - present:
- Founder and CEO; Out Now Consulting
Reference links
- Ian Johnson CV - "The Pink Pound Conference", London 2006
- Out Now - brief history
- Out Now Consulting - corporate site
- Gay Market News - marketing updates site, edited by Ian Johnson
Articles created in Citizendium
These are articles I created from scratch here at the Citizendium.
GLBT issues
Business and marketing
Others
Redlink articles needing creation in Citizendium
This is a list for my reference of articles that are referred to in CZ in articles with which I have been involved, but, if it appears in this list as a redlinked article, are yet to be created.
GLBT issues
- Christopher Street
- CSD
- Civil Partnership
- Gay Games
- Gay marriage
- Gay rights
- Gay tourism
- Gene Robinson
- Pride
- Stonewall Inn
- Sydney Gay and Lesbian Mardi Gras
Business and marketing
- Absolut
- Barclays
- BT
- Consumer research
- IBM
- Ikea
- Jim Beam
- Lufthansa
- Smirnoff
- Stolichnaya
- Target market
- Tooheys
- Toyota
- VB
- Virgin Blue
- Whole Foods Market
- XXXX beer