Diffusion of innovations: Difference between revisions
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== Headline text == | |||
Diffusion of Innovations | Diffusion of Innovations | ||
Everett M. Rogers | Everett M. Rogers | ||
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Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | ||
'''Introduction''' | |||
== '''Introduction''' == | |||
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: | Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: | ||
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2. How is it communicated<br> | 2. How is it communicated<br> | ||
3. The idea is transmitted over time<br> | 3. The idea is transmitted over time<br> | ||
4. The idea is diffused to members of a social system | 4. The idea is diffused to members of a social system<br><br> | ||
Rogers outlines five stages for the diffusion of innovation:<br> | Rogers outlines five stages for the diffusion of innovation:<br> | ||
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'''The Innovation''' | |||
== '''The Innovation''' == | |||
*Chapter 4 | *Chapter 4 | ||
*Chapter 6 | *Chapter 6 | ||
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'''Communication Channels''' | |||
== '''Communication Channels''' == | |||
*Chapter 5 | *Chapter 5 | ||
*Chapter 8 | *Chapter 8 | ||
'''Time''' | |||
== '''Time''' == | |||
*Chapter 5 | *Chapter 5 | ||
*Chapter 6 | *Chapter 6 | ||
Revision as of 14:41, 20 June 2007
Headline text
Diffusion of Innovations Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
Introduction
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea:
1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system
Rogers outlines five stages for the diffusion of innovation:
1. Knowledge
2. Persuasion
3. Decision
4. Implementation
5. Confirmation
The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
Communication Channels
- Chapter 5
- Chapter 8
Time
- Chapter 5
- Chapter 6
- Chapter 7
The Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary
More to come.