Marketing/Catalogs/List of marketing topics: Difference between revisions

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This is a list of marketing ''concepts''. It does not include people, places, businesses or other organisations.
This is a list of marketing ''concepts''. It does not include people, places, businesses or other organisations.


* 4 Ps (The Four Ps: Product, Place, Price, Promotion)
* 4 Ps (The [[Four Ps]]: Product, Place, Price, Promotion)
* A
* A
** Advertising
** [[Advertising]]
** AIDA (Attention, Interest, Desire, Action)  
** AIDA ([[Attention, Interest, Desire, Action]])  
** Attitudes
** [[Attitudes]]
* B
* B
** B2B (Business to Business)
** B2B ([[Business to Business]])
** B2C (Business to Consumer)
** B2C ([[Business to Consumer]])
** Brand
** [[Brand]]
** Branding
** [[Branding]]
* C
* C
** Consumer
** [[Consumer]]
** Consumer Behaviour
** [[Consumer behaviour]]
* D
* D
** Diffusion of Innovation
** [[Diffusion of innovation]]
** Distribution
** [[Distribution]]
* E
* E
** ELM (Elaboration Likelihood Model)
** ELM ([[Elaboration Likelihood Model]])
* F
* F
** FMCG (Fast Moving Consumer Goods)
** FMCG ([[Fast Moving Consumer Goods]])
** Forecasting
** [[Forecasting]]
* G
* G
** Goods Marketing
** [[Goods marketing]]
** Goods-Based Logic of Marketing
** [[Goods-based logic of marketing]]
* H
* H
** Hierarchy of Effects (Advertising and Persuasion)
** [[Hierarchy of effects]] (Advertising and Persuasion)
* I
* I
** IMC (Integrated Marketing Communication)
** IMC ([[Integrated Marketing Communication]])
** IP (Intellectual Property)
** IP ([[Intellectual Property]])
* J
* J
** JIT (Just In Time)
** JIT ([[Just In Time]])
* K
* K
** Knowledge Management
** [[Knowledge Management]]
* L
* L
** Lifetime Value of the Customer
** [[Lifetime Value of the Customer]]
* M
* M
** Market Research
** [[Market research]]
** Market Segmentation
** [[Market segmentation]]
** Market Share
** [[Market share]]
** Marketing Plan
** [[Marketing plan]]
* N
* N
** NPD (New Product Development)
** NPD ([[New Product Development]])
* O
* O
** Opinions
** [[Opinions]]
* P
* P
** PIMS (Profit Impact of Marketing Strategy)
** PIMS ([[Profit Impact of Marketing Strategy]])
** Positioning
** [[Positioning]]
** Public Relations
** [[Public Relations]]
** Pricing
** [[Pricing]]
** PLC (Product Life Cycle)
** PLC ([[Product Life Cycle]])
** Projective Techniques
** [[Projective techniques]]
* Q
* Q
** Qualitative Research
** [[Qualitative research]]
** Quantitative Research
** [[Quantitative research]]
* R
* R
** Relationship Marketing
** [[Relationship marketing]]
* S
* S
** Service Marketing
** [[Service marketing]]
** Service-Dominant Logic of Marketing
** [[Service-dominant logic of marketing]]
** Shotgun Marketing
** [[Shotgun Marketing]]
** STP (Segmentation, Targeting and Positioning)
** STP ([[Segmentation, Targeting and Positioning]])
** SWOT (Strengths, Weaknesses, Opportunities, Threats)
** SWOT ([[Strengths, Weaknesses, Opportunities, Threats]])
* T
* T
** Target Marketing
** [[Target marketing]]
* U
* U
** Upselling
** [[Upselling]]
* V
* V
** Value
** [[Value]]
** Values
** [[Values]]
** VALS (Values and Life Styles)
** VALS ([[Values and Life Styles]])
** Viral Marketing
** [[Viral marketing]]
* W
* W
** Word of Mouth
** [[Word of mouth]]
* X
* X
* Y
* Y
* Z
* Z
** ZMET (Zaltman Metaphor Elicitation Technique)
** ZMET ([[Zaltman Metaphor Elicitation Technique]])


[[Category:Business Workgroup]]
[[Category:Business Workgroup]]

Revision as of 04:44, 13 October 2007

This is a list of marketing concepts. It does not include people, places, businesses or other organisations.

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