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==Part V.Two selves==
==Part V.Two selves==
Part V describes recent research that has introduced a distinction between two selves: the "experiencing self " and the "remembering self". Experiments have shown that system 1 gives more weight to recent experiences than to earlier experiences - so that, for example, it remembers a recent pain as being worse than an earlier than a more prolonged experience of the same pain. People are consequently apt to take memory-based decisions that are contrary to their own interests. A distinction has also been drawn between "experienced utility" and "decision utility", the former being concerned with the intensity of pain or pleasure that is actually experienced as the result of a choice; and the latter being concerned with the intensity with which a person wants the chosen outcome. In the model of economic man that is embodied in conventional economic theory, neither distinction exists and the two concepts coincide.


==References==
==References==


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Thinking, fast and slow is a book by the eminent psychologist, Daniel Kahneman, that presents his view of how the mind works. It draws on recent developments in cognitive and social psychology, and includes as an appendix the "Prospect Theory" article "Judgement under uncertainty: heuristics and biases", for his part in which he was awarded the Nobel Prize in economics. The word fast in the title refers to "system 1" thinking, which operates automatically with little or no effort, and no sense of voluntary control. The word slow refers to "system 2", of mental activities that require concentration, effort and self-control. The book examines the evidence concerning circumstances under which system 1 supplies false information to system 2. Its style is narrative rather than didactic, but it provides insights that go far beyond the telling of a story.

Part I. Two systems

Part I presents the basic elements of Daniel Kahnemann's two-systems approach to judgement and choice. Its purpose is to introduce a vocabulary for thinking about the mind.

The cognitive effort and self-control of system 2 is shown to draw upon a limited resource of "mental energy" - and to actually involve the depletion of the blood system's glucose. The concept of "cognitive strain" is introduced as a response to effort and unmet demands - the absence of which is termed "cognitive ease". It is shown that cognitive ease is both a cause and a consequence of pleasant feelings

System 1 is seen as conserving mental energy while maintaining and updating a model of its possessor's personal world by forming associations with regularly-ocurring events and outcomes. It operates on the assumption that "what you see is all there is" (WYSIATI), constructing the best story it can from the information that is available and making no allowance for the existence of information that it does not have. When information is scarce - which it often is - it acts as a "machine for jumping to conclusions", putting together a coherent story without reservations about the quality and quantity of the information on which it is based. Much of the time, the coherent story that it creates is close enough to reality to provide a reasonable basis for action, but its dependence upon WYSIATI can lead to a wide variety of errors of judgement and choice.

Part II. Heuristics and biases

Part II explores some of the ways in which judgements and choices can be distorted by interactions between system 1 and system 2. The distortions are attributed either to system 2's "laziness" in resorting to an uncritical dependence upon system 1, or to its "ignorance" in being unaware of the shortcomings of system 1.

The deliberate use of heuristics to get rough-and-ready answers to difficult questions, is a well-known system 2 strategy. An example, suggested by the eminent mathematician Georgs Polya is that an adequate answer to a difficult quetion can often be achieved by substituting an easier question [1] (for example, responding to the question "who will win next year's presidential election?" by giving the answer to the question "who has been doing best in this year's polls?"). As an example of the involuntary (system 1) use of a similar strategy, Daniel Kahnemann cites Paul Slovic's "affect heuristic" [2], in which people let their likes and dislikes determine their beliefs about the world, as well as his own research (with Amos Tversky) on the "anchoring" and "availability" heuristics [3].

The concluding chapters of Part II are concerned with the problems of statistical inference. Fresh light is thrown on findings that, although people can make useful intuitive judgements of such matters as time and distance, their judgements of probability are almost invariably wrong. Nevertheless, such judgements are often accepted with confidence, and system 1 is usually willing to predict rare events from the weakest of evidence.

Part III. Overconfidence

Part III is about the illusions that result from the WYSIATI limitation on system 1 thinking. An "illusion of understanding" can result from the acceptance of a plausible "story" about the world that is misleading because it ignores the existence of information that system does not have. For example, the "Halo Effect"[4] that is created by survey-based management studies, tends to credit managers and their methods, with successes that are, in fact, the result of chance.

The illusion of understanding can generate an "illusion of validity" about forecasting ability. (Daniel Kahnemann recalls an occasion when his confidence in his forecasts of individual cases was not diminished by his acceptance of evidence that his previous forecasts had, on average, been valueless). Evidence of the overconfidence of experts is provided by Paul Meel's study of the predictions of clinicians [5], Philip Tetlock's analysis of the forecasts of political experts [6], and the author's own findings concerning the performance of financial advisors.

Daniel Kahnemann does not dismiss the possibility of accurate intuitive judgement by experts, but concludes that it is possible only when the environment is sufficiently regular to be predictable, and the expert has been able to learn the regularities by prolonged practice - as exemplified by Gary Klein's Recognition-Primed Decision (RPD) Model [7]. By way of illustration he refers to the finding that the expertise of chess masters depends upon the ability to recognise thousands of chessboard configurations acquired by at least 10,000 hours of dedicated practice [8].

Part IV. Choices

Part IV provides a current view, informed by the two-system model, of the key concepts of the "Prospect Theory" model of choice[3] that the author had developed in collaboration with Amos Tversky in 1974. It starts with a chapter headed "Bernoulli's Error" which demonstrates the inadequacy as a model of choice of the axiom, known by economists as the the law of diminishing marginal utility, by showing that choices are also influenced by the resulting change of utility from a "reference point" (usually the status quo). Their realisation of the importance of the reference point led Daniel Kahnemann and Amos Tversky to the discovery of the psychological traits of "loss aversion" (the practice of giving greater weight to the risk of losing £100, than to the prospect of gaining £100]) and the "endowment effect" (the finding that the possessor of an asset typically requires a higher payment to part with it, than he would pay to acquire it). It also led them to expose the unrealism of the economists' axiom-based expected utility model of choice in which outcomes are weighted according to their expected probabilities. They identified two circumstances in which the decision weights that people give to outcomes are not the same as their probabilities. The "possibility effect" leads people to give excessive weight to highly unlikely outcomes (people buy lottery tickets for more than their expected value, as calculated by multiplying the prize by the probability of winning). The "certainty effect" is a preference for a certain gain over the high probability of a larger gain, which leads people to undervalue highly likely outcomes.

Part V.Two selves

Part V describes recent research that has introduced a distinction between two selves: the "experiencing self " and the "remembering self". Experiments have shown that system 1 gives more weight to recent experiences than to earlier experiences - so that, for example, it remembers a recent pain as being worse than an earlier than a more prolonged experience of the same pain. People are consequently apt to take memory-based decisions that are contrary to their own interests. A distinction has also been drawn between "experienced utility" and "decision utility", the former being concerned with the intensity of pain or pleasure that is actually experienced as the result of a choice; and the latter being concerned with the intensity with which a person wants the chosen outcome. In the model of economic man that is embodied in conventional economic theory, neither distinction exists and the two concepts coincide.

References

  1. George Polya: How to Solve it: A New Aspect of Mathematical Method Princeton, University Press, 2004
  2. Paul Slovic, Melissa Finucane, Ellen Peters, & Donald G. MacGregor: The Affect Heuristic, 2003
  3. 3.0 3.1 Amos Tversky and Daniel Kahneman: Judgment under Uncertainty: Heuristics and Biases, Science, 1974 (JSTOR) - (reproduced as Appendix A of Thinking Fast and Slow)
  4. Phil Rosenzweig: The Halo Effect, Free Press, 2007
  5. Paul E.Meehl Clinical versus Statistical Prediction, Leslie J. Yonce, 2003
  6. Philip E. Tetlock: Expert Political Judgment: How Good Is It? How Can We Know?, Princeton University Press, 2006 (review & contents)
  7. Gary Klein: A Recognition-Primed Decision (RPD) Model of Rapid Decision Making, 1993
  8. for example, Neil Charness et al: The Role of Deliberate Practice in Chess Expertise, Applied Cognitive Psychology, 2005