User:Kenneth R Deans

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The account of this former contributor was not re-activated after the server upgrade of March 2022.


Originally a scientist, Dr Kenneth R Deans moved to the dark side of the force in the late 70s and is now Head of the Department of Marketing within the internationally ranked School of Business at the University of Otago, Dunedin, New Zealand. He lectures undergraduate, postgraduate, MBA and executives in principles of marketing, marketing strategy, Internet marketing and services marketing. His research interests are Internet marketing, services and marketing education. His work, in collaboration with overseas researchers has lead to over 70 publications in journals, books and refereed conference proceedings as well as a numerous seminars to businesses and organisations. Over the years Ken has worked for and with a number of SMEs as well as blue-chip companies such as Scottish & Newcastle and Pilkington. In his spare time he runs an Internet business (www.omega-3.co.nz), enjoys travel, mountain biking, running the odd half or full marathon, swimming and tramping as well as the obligatory post-activity beer, food and wine.

Visit him at http://marketing.otago.ac.nz/staff/deansk.html